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About Us

We are the leading manufacturer of cigarettes under UK Worldwide Group and we produce some of the most well known brands in the consumer products industry. We have a premium brand portfolio that leads the industry, this includes Asspren – a high quality cigarette. We know that our products are not for everyone so we market them responsibly and as the preferences of our society change, we change too. Our leadership in the industry goes beyond having leading products and brands. It includes how we address issues that are important to our business and to society. That means helping to reduce underage tobacco usage; supporting those wishing to cease smoking; communicating about the health effects of our products; investing in our communities; and reducing our environmental impact. Our attitude to innovation is inspired by the concept of «continuous improvement» It is a philosophy that goes beyond simple productivity improvement to address how the workplace can be humanized and experimentation encouraged. And we try to be innovative in the ways we encourage innovation.

Our company invests in innovation. Our employees are actively encouraged to come forward with suggestions, by talking to colleagues and their managers or at the continuous improvement conferences that we regularly hold. As well as keeping the channels of communication open for new ideas, we create forums where ideas can be shared across the organization. Cross-functional sharing of knowledge is fertile ground for innovation. A good idea can be anything from small incremental change through to a major innovation. It can be a tangible or intangible thing. Our employees drive all of these efforts. Due to their commitment to product quality and responsibility, we invest in employees to build their leadership skills. We seek diverse and engaged employees at all levels who relish challenges and take initiative to deliver business results in a rewarding work environment. We think you can’t beat the experience of working at Asspren.

ASSPREN Cigarettes Are Manufactured By UK Worldwide Group

Is there anyone in the world who has not heard of Asspren cigarettes? This famous brand, initially founded in 2014,are characterized by their unique blend of natural tobaccos, and are shipped worldwide for your enjoyment. Manufactured by the UK Worldwide Group, Asspren has quickly become one of the best selling cigarette brands in the Middle East, as shown by the 2015 national survey in which it tied, in high position, with another famous cigarette brand.

Our manufacturing operations begin with the arrival of tobacco and other materials, such as paper, at our factories, and ends with the dispatch of an excellent finished product to our various international markets.

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Supply Chain

We build and maintain business relationships with a broad range of diverse suppliers. We work with businesses that help us manufacture and market our products legally. Our suppliers understand that we care about both the business results and how they are achieved. We work closely with suppliers to oppose the unlawful employment of children in the workplace and forced labor. We hold suppliers accountable for their labor practices by establishing specific contract terms and conditions related to child and forced labor, and we work with stakeholders to identify practical solutions that address issues of child and forced labor, and the specific labor circumstances of the agricultural sector.

In developing a diverse supplier base we work to strengthen our communities by reaching out to a diverse base of suppliers, including minority workers. We track and communicate performance across all levels of our company. Our Supplier Diversity Development program also helps to strengthen communities by creating more businesses, entrepreneurship, business training and employment opportunities for all.

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Quality and Customer Satisfaction

Our main focus is to provide our customers with the quality product they deserve. This all starts with sourcing from around the globe the best in natural tobaccos from sustainable and legally operating farmers and growers who respect our principles and vision. Add to this other globally sourced materials such as the flavorings, filters and paper products used, all to the highest stand. Through enabling a totally committed workforce to be better enabled through appropriate communications and training, and finally in providing a service that is first class in the manufacture and distribution of high quality cigarette products that are enjoyed throughout the Middle East and around the world.

We aim for total customer satisfaction whichever of our products our clients prefer to enjoy.

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Marketing Responsibility

Our companies’ marketing approach begins with the adherence to our Mission and compliance with all legal, regulatory, and internal policy requirements. We work hard to embed a culture of responsibility throughout our marketing and sales organizations. No ID, no sale – this is the mantra of our sales policies. Our tobacco companies work with retailers to keep tobacco products out of children’s’ hands. In addition to following the law, our companies’ trade and retail programs require all retailers to merchandise tobacco in an appropriate manner.

Our Code of Conduct establishes the basic compliance principles for our businesses in several key areas, including marketing responsibly.

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Marketing Responsibility

To support this goal employees must comply with all legal requirements, our Codes and policies, practices and commitments, and they must create marketing materials and programs, and hold advertising agencies and marketing consultants to these standards also. They are not permitted to make misrepresentations about our products, including the health effects of these products, never market our products to underage person, and be able to substantiate all claims about our company’s products before making any claims.

In regard to the prevent of underage smoking our company provides for trade and retail education programs, including the training of store clerks on how to check IDs, and a variety of compliance and training systems to govern marketing material production.


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Our Products

The performance of ASSPREN’s making and packing lines around the world is a critical factor in responding to a changing market. As pack and brand design variations increase and become more tailored to the consumer, the complexity of manufacturing increases. In the past, even small changes to packaging meant shutting down production lines for hours at a time. Today, our investment in the latest technology means that we are able to rapidly adjust our production to meet changing consumer demands. We endeavour to strike a reasonable balance between providing detailed information about the ingredients in our products while protecting our proprietary recipes from disclosure to competitors. The primary ingredient is of course our natural tobacco, the flavorings and other ingredients are listed according to their percentages. The lists identifying the ingredients are available on Middle Eastern webpages, and are for those whose levels are of 0.1% or more of the weight of the cigarette, the lists are organized by brand name.


We have grouped the list of non-tobacco ingredients in all Asspren cigarette products in the following six categories:

- Cigarette papers
- Side-seam adhesives
- Monogram inks
- Filtration materials
- Filter papers (including plug wraps, tipping papers and tipping paper inks)
- Filter adhesives

We’ve listed the ingredients in descending order by weight. For each ingredient, the list includes the «quantity not exceeded,» calculated from the highest level of use in a particular cigarette product and expressed as a percentage of the total weight of the cigarette.


The first list include the ingredients in all the Asspren cigarette products. Not off the ingredients listed are present in every cigarette product, and no particular product contains all the ingredients. This alphabetical listing details the quantity not exceeded (calculated from the highest level of use in a single cigarette and expressed as a percentage of the total weight of the tobacco), and the function of the ingredient. We have provide a single list rather than to list items with separate products to avoid disclosing to our competitors the specific flavorings that give each of our products its own unique flavour, taste, and aroma. Cigarette tobacco and flavour ingredients view. We have grouped the list of non-tobacco ingredients in the Asspren cigarettes in the following categories - Cigarette papers, Side-seam adhesives, Monogram inks, Filtration materials – including plug wraps, tipping papers, tipping paper inks, and filter papers, Filter adhesives The ingredients are listed in descending order by weight.


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Contact Details

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Saba Tower I, Jumeirah Lakes Tower, Dubai UAE
Phone: (04) 242 8177